top of page




Data at Scale

Web Resources

There are many sites about big data. describes some of the ways data at scale is used in business and stresses the importance of analytics for seeing and predicting how customers behave and what they want. also describes some uses of big data including examples from sports and under the heading of “industry solutions” offers a wide range of examples from banking to education to media, to markets, and more. describes how SAS’s use of Big Data helped first responders in Nepal during the 2015 earthquake. Microsoft’s data science edX describes many big data projects and also how to collect and analyze big data See also examples of use of Google Analytics discussed in Chapter 16 and the web resources for chapters 8 and 9 on data collection and analysis. For those interested in nature, and specifically birds you can go to and explore the data visualizations for hundreds of bird species. You can also download data and data analyze that data by clicking on

The US Geological Survey site describes remote sensing and how it used to track clouds, forest fires and map the ocean floor, among other things: The Electronic Frontier Foundation discusses how facial recognition works and how it can be used. You may have experience using facial recognition on a cell phone or as you go through immigration and customs at some airports. This website also discusses how facial recognition is also used in law enforcement and some of the problems and threats associated with facial recognition. The use of drones and other forms of surveillance are also described. This site by Norton Symantec discusses many of the same issues:

If you have Netflix you many want to watch the documentary, “The Great Hack” about the role of Facebook and Cambridge Analytica in shaping people’s political views. There is also a TED talk by reporter Carole Cadwalldr entitled “Facebook’s role in BREXIT and the threat to democracy” There is a recent interview with Cadwalldr entitled; “It’s not about privacy – it’s about power” As you watch the videos try to relate what you hear to the discussion in chapter 10, and if you or someone you know uses Facebook think about whether you are concerned about privacy, and if so, what precautions could be taken.

Data visualization has been an important topic in UX design and HCI for many years and there is a wealth of information on the web and many conference publications devoted to this topic. These include examples of commercial tools for big data analysis and display, such as: This article by Jessica Hullman describes “What is visualization research? What should it be? For recent research in data visualization see papers from the IEEE 2019Vis Conference and scroll down to check out previous conferences.

In the ID book we discuss major concerns about ethical issues associated with the use of data at scale. The Euro Scientist describes ethical issues associated with rapidly growing big data and so does this article from IBM “Practical Approaches to Big Data Privacy Over Time” from the Berkman Klein Center for Internet and Society also provides links to other sources on this topic: Some HCI Centers contribute to research on the ethics of big data and AI using human-centred approaches and with informing and developing human-centered AI and big data technologies. See for example:,, TThis link to the MIT Technology Review discusses AI tools developed at MIT and elsewhere Also, there is an in-depth interview with Peter Bull (2018) on the importance of developing human-centred data science:

Some links provided in the book are included here for your convenience:



bottom of page